Brand_graph_green_gray.jpg

It all starts with a Vision. Making that Vision a Reality is what we are all about. We turn marketing activity into marketing results.

The art & science of Marketing

The 'art of marketing’ starts with creating a standout brand. It is the difference between being one OF many and being one IN a million. The brand sets the tone for all of your marketing. It is a consistent look, feel and voice that lights up your customer.  Customers want to become brand advocates because they love what you do and how you do it.  

The 'science of marketing' is all about the numbers. Yes, we develop a Marketing strategy, but it is in the execution of each component where we excel.  Key benchmarks such as, open rates, impressions, likes, click-through and conversion rates are established, tracked and measured. Each touch point is an opportunity to learn and adjust.      

There is a big difference between doing Marketing Activity and producing Marketing Results. We combine both the art and science of marketing to create stellar, predictable Marketing Results that turn your vision into a reality. 

 

Where do we start  

Marketing Assessment…what do you want your marketing accomplish?  What marketing program are working, which ones need help?

Marketing Infrastructure…the foundation of all great ROI marketing.  Do you have the right systems, software and processes to maximize your marketing ROI

Tactical Plan…what are the few things you could change right now that could start producing inordinate marketing ROI

Strategic Plan…where do you want to go and how do you get there.  The plan is your roadmap to long term predictable ROI

Impeccable Execution…this is where the rubber hits the road.  The difference between a profitable campaign and one that breaks even can be as little as .5% conversion rate. 

Continual Improvement…Is the name of the game.  Carefully analyzing the result of each campaign and dynamically steering based on what we learn. 

Predictable Results...The end game.  Once each campaign is achieving optimum results then you know for every marketing dollar you spend you will produce ROI you can rely on to grow your business