It all starts with a Vision. Making that Vision a Reality is what BE Marketing Group Is All about By Turning marketing activity into marketing results.
The Art & the Science of Marketing
There is a big difference between 'Marketing Activity' and 'Marketing Results'. We combine both the 'art and science' of marketing to create stellar, predictable Marketing Results that turn your vision into a reality.
The 'art of marketing' starts with creating a standout brand. It is the difference between being one OF many and being one IN a million. The brand sets the tone for all of your marketing. It is a consistent look, feel and voice that lights up your customer.
The 'science of marketing' is all about the numbers. Yes, we develop a Marketing Strategy, but it is in the execution of each component where we excel. Key benchmarks such as, open rates, impressions, likes, PPC, qualified leads and conversion rates are established, tracked, fine-tuned and then measured against ROI objectives.
Where do we start ?
Marketing Assessment...are you getting the most from your marketing efforts? Which marketing programs are working, which ones need help?
Marketing Infrastructure…the foundation of all great marketing. Do you have the right systems, software and processes to maximize your marketing ROI?
Strategic Plan…where do you want to go and how are you going to get there. The plan is your roadmap to long term predictable results.
Tactical Plans…where is the low hanging fruit? What are the critical few items that you can start now that will produce immediate results?
Impeccable Execution…this is where the rubber meets the road. The difference between a profitable campaign and one that just breaks even can be as little as .5% difference in key indicators.
Continuous Improvement…Is the name of the game. Carefully analyzing the result of each campaign and dynamically steering based on what we learn.
Predictable Results...As each campaign achieves optimum results, you can accurately predict your ROI for each marketing dollar you spend.