If you don’t know where you are going, any path will do. What is your Vision? Where do you want to go? What impact do you want to have? These questions ignite strategy. But a strategy isn't just something written on a piece of paper — its your roadmap. Turning a strategy into a reality requires impeccable execution and dynamic steering. Execute, Refine, Repeat. Now that’s bold!
How can the world benefit from what you have to offer if they don't know who you are or what you do? You want to be visible, its okay to shine. The world is full of great ideas, services, companies and products that no one has ever heard. Developing a compelling story, key messages and engaging images shine the spotlight on what makes you unique and the value you provide.
The best way to be heard is to listen. It's not about you, it's about your audience, it's about striking the right vibrational tone, so they not only want to hear from you, but engage with you. The story is never about pushing, convincing or selling – it’s simply about telling folks what you do and how it might benefit them — Then giving them an opportunity to say 'yes, that's for me'. Engage in the channels and spaces where your audience work, live and play
Be different. If you look and sound like everyone else–you'll just be one of many. Don't be afraid to develop a unique point of view. Be interested--and interesting. This will keep your audience curious. But most of all be authentic, in today's ever-changing, sophisticated landscape you aren’t going to fool anyone. Treat them with the respect they deserve. Like in the rest of life– people don’t care how much you know, until they know how much you care.
Today's rapidly, continual changing environment means you have to be ready for the unexpected. Staying relevant means staying current. Responding to shifting needs, interests and trends is the new normal. Gone are the days when you had weeks to plan and execute. Social Media, 24 hour news cycles, and content overload have quickened the pace. Being able to re-focus at a moment's notice rules. The ability to be spontaneous while you are executing lets you lead rather then follow.