Making YOUR Vision a Reality… is OUR NORTH STAR
The Art & the Science of Marketing
We walk the path with you. Together we work to ensure your 'Marketing Activity' turn into 'Marketing Results'. We combine both the 'art and science' of marketing to create stellar results that helps turn your vision into a reality.
The 'art of marketing' starts with a standout brand and story that captures your essence. It is the difference between being one OF many and being one IN a million. The brand is your unique vibration it sets the tone for all your marketing. It is the look, feel, message and voice that invites your audience to engage.
The 'science of marketing' is all about the numbers. Yes, we develop a Strategy, but it is in the Execution of each component where we shine. How will you know if what you are doing is working? Tracking key benchmarks — visitors, open rates, impressions, likes, leads and conversion rates is our secret sauce. Dynamically steering as soon as we see results ensures the needle keeps moving in the direction of your vision. We call this - Impeccable Execution.
Where SHOULD I start?
What resonates with you? You know what you need.
Mission and Vision… what do you have to offer to the world? Knowing what you want to do and why is your North Star. If you don’t know where you are going, any path will do. Where are you going?
Marketing Assessment... are you getting the most from your efforts? Are your marketing programs designed to meet your goals? Which programs need tweaking and which ones are ready to scale?
Marketing Plan… how are you going to accomplish your Mission? Like any great hero’s journey you need a Roadmap. It’s gives you a clear path to your goals — marketing isn’t complicated it’s just one step in front of another.
Impeccable Execution… this is where the rubber meets the road. If I had a nickel every time someone told me they tried marketing but it didn’t work…it usually comes down to how well they execute their marketing plan.
Continual Improvement… Is the name of the game. Each campaign is analyzed and optimized though testing. Once optimized for ROI, then, and only then are you ready to scale. Did you know that the difference between a profitable campaign and one that just breaks even can be as little as .5% in key indicators?
Marketing Infrastructure… Do you have the right systems, software, tools and processes in place? These don’t have to be complicated, you need just enough of the right information to know how well you are doing.